The firmware upgrade for the transmitter is done via The Go App and NOT the micro SD card. The firmware upgrade on the aircraft is done from the micro SD card. Financial services have a big opportunity to align their systems, people, and processes to be fully customer centric and win trust.OK I have now completed a firmware upgrade on the Inspire 1 and will detail down the route i took.įirstly i was upgrading from 1.5.00.30 and there are a few things to note. “And when your personal values are aligned to your corporate values, it blends into an organisational culture of doing right by your customers and the community at large.”īuilding customer trust requires keeping your customers at the centre of all your business actions and service delivery. That means acting not just from your own corporate values but aligning with shareholder, community and philanthropic values,” says Prakash. “Customers want to interact with businesses that are committed to doing the right thing. 66% of customers have stopped buying from a company whose values didn't align with theirs - up from 62% in 2020. They prefer businesses which demonstrate values like commitment to environmental practices, sustainability, diversity and inclusion. With the right tools and knowledge at your disposal, your teams can fully focus on meeting customer needs in a secure manner.įor many customers today, it’s not enough for companies to deliver a great product or service. It is important that even a simple advice of not clicking on malicious links needs to be reinforced regularly to clients and internal staff.Ī secure platform like Financial Services Cloud can help keep customer profiles and data secure, while helping drive regulatory compliance. And lastly, you need to keep raising security awareness amongst your teams and customers so they are aware of on-going threats in the marketplace and practise a culture of security in their day to day operations. ![]() Every upgrade comes with newer protection against emerging security threats. The second is technology upgrades - you have to ensure you are operating on the latest version of your systems. “First, ensure you have sufficient security measures in place to address regulatory compliance issues. According to Prakash, there are three essential steps a business can take to ensure security. To maintain customer trust, FSIs need to invest in the right data security solutions. As a financial services business, you’re basically only as good as your last security breach,” says Prakash. ![]() ![]() “If I’m a customer, the security of my data is my biggest concern. Your service teams can also have the right information to solve customer problems faster and build trust. With a full view of purchase history, you can make tailored recommendations that genuinely address customer needs. Using a single source of truth can help business teams create cohesive experiences for customers and improve transparency in product communication. “But I think insurers have improved drastically in the last few years in regards to simplifying communication around product offerings, and regulators have also had a big role to play in improving transparency.” This is due to the perception that there isn’t a high level of transparency in insurance products when compared to say retail banking due to complexity in their product offering,” explains Prakash. “Traditionally, customers have not been high on trust with insurance companies. According to Prakash, customer trust in financial services can be varied. To win customer trust, a business needs to interact with a customer in clear, transparent, and meaningful ways. This helps to build a business understanding your customer needs with improved process efficiency to deliver a seamless and connected customer experience.ħ4% of customers say communicating honestly and transparently is more important Cloud-based platforms like Customer 360 and Financial Services Cloud can provide a comprehensive customer view for business teams to access from anywhere and at any time. As customer journeys are increasingly shifting to multiple channels, it is critical to have this shared view across digital and in-person touchpoints. To gain a deep understanding of customer needs, a business needs to have a single shared view of its customers across channels and teams. ![]() Having the right data at the right point of the customer journey helps understand their real needs and enables meeting client needs and expectations in a consistent manner.” “If a customer’s interaction with a business across their channels is fragmented, it is difficult to meet customer expectations. “The quality of customer experience is directly proportional to customers' perception of transparency and trust ,” says Prakash Thomas, Regional Vice President Financial Services & Health, Salesforce Industries ASEAN.
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